Our insight into
the future of digital

Find out about PwC's Outlook for Digital in Australia in 2012 and beyond.
Learn how leading Australian businesses are leveraging digital.

Discuss what's on the horizon for 2011 and beyond:

HTML5 vs. downloadable apps
NFC (Near Field Communication) for payment / offers / loyalty
Rapid enterprise adoption of tablets for productivity
Tipping Point – > 50%+ population in developed markets will have Smartphones
“MoSoLo” – Mobile · Social · Location
“Gamification” – Ultimate way to engage a new generation of audiences
Empowerment – impact of empowering billions of people around the world with real-time connected devices has just begun...

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